Grade by Grade
D. Canada, 1945–1982 · Canada, 1945–1982

Boom to Bust: The Canadian Economy, 1945–1982

D1.3 D2.5 A1.4About 70 minutes
Learning goals
  • I can describe the postwar economic boom and the growth of unions after the Rand Formula.
  • I can explain consumerism, credit and the debate over American branch plants.
  • I can explain the energy crises, stagflation and the early-1980s recession.
  • I can analyse how one economic trend affected different groups and regions differently.

Words to know

union
An organization of workers that bargains with employers for wages and conditions.
Rand Formula
The 1946 rule that all workers covered by a union contract pay dues, but no one is forced to join.
consumerism
A culture and economy focused on buying goods.
branch plant
A factory in one country owned by a company based in another country.
foreign ownership
Control of a country's businesses by owners from other countries.
inflation
A general rise in prices over time.
stagflation
High inflation combined with slow growth and high unemployment.
recession
A period when the economy shrinks and unemployment rises.
Western alienation
A feeling in Western Canada that federal governments ignore Western interests.

From war factories to family cars

During the Second World War, Canada's factories built ships, planes and trucks. In 1945 many people feared that when war orders stopped, the unemployment of the 1930s would return. Instead, factories converted to making cars, fridges, washing machines and televisions, and Canadians, who had saved money during the war, were eager to buy them.

From the late 1940s to the early 1970s, Canada had a long economic boom. Wages rose, more families owned homes and cars, and a growing middle class filled the new suburbs. Then, in the 1970s, the boom ran into trouble. In this lesson you will trace both the boom and the bust, and explain how they affected different Canadians.

Unions and the Rand Formula

In 1945, thousands of workers at the Ford plant in Windsor, Ontario, went on strike for 99 days. A key issue was union security: the union wanted to be sure it had enough money and members to bargain with a large company.

The dispute was sent to Supreme Court Justice Ivan Rand. In January 1946, he decided that every worker covered by a union contract must pay union dues, because every worker gets the benefits the union wins, but no worker can be forced to join the union. This became known as the Rand Formula, and it spread across Canada.

Consequences: unions became financially stable and grew stronger. Union membership grew in the 1950s and 1960s, and in 1967 federal public servants gained the right to bargain collectively. Unions won higher wages, pensions, paid vacations and safer workplaces, which helped build the middle class. Some employers and workers objected to paying dues to a union they did not want to join.

Consumers, credit and the shopping mall

The boom created a consumer society: an economy and culture built around buying goods.

  • Advertising on radio, in magazines and soon on television encouraged people to buy the newest products.
  • Shopping centres were built near the new suburbs. Park Royal in West Vancouver, opened in 1950, is often called Canada's first shopping centre.
  • Credit made it possible to buy now and pay later. Department stores had offered credit accounts for years; in 1968, a group of Canadian banks launched the Chargex card, which later became Visa.

Credit helped families afford big purchases, but it also meant more household debt, which became painful when interest rates rose sharply in the early 1980s.

Resources, pipelines and the North

  • After the Leduc oil strike in 1947, Alberta became a major oil and gas producer. Pipelines carried oil and gas to markets in Canada and the U.S. The fight over financing the TransCanada natural gas pipeline (the Pipeline Debate of 1956) helped defeat the Liberal government in 1957.
  • Mining grew across the North and the Shield: iron ore in Labrador and Quebec, uranium at Elliot Lake in Ontario, and other minerals. Mines brought jobs, but they also brought roads, pollution and outsiders onto Indigenous lands, often without consultation.
  • Inuit art became a source of income for many Inuit communities. Artists in Kinngait (Cape Dorset) formed a co-operative, the West Baffin Eskimo Co-operative, in 1959; the Hudson's Bay Company and government programs were for years major buyers and sellers of Inuit carvings and prints in southern markets.

Who owns Canada's economy?

American companies invested heavily in Canada after the war. Many opened branch plants: Canadian factories owned by a parent company in the U.S. Branch plants created jobs, but they raised hard questions:

  • Decisions about research, new products and closing plants were made in the U.S.
  • Much of the profit flowed back to the U.S.
  • Canadian economic independence seemed at risk.

Reports such as the Watkins Report (1968) and the Gray Report (1972) studied foreign ownership. In response, the government created the Foreign Investment Review Agency (FIRA) in 1973 to review foreign takeovers, and Petro-Canada, a government-owned oil company, in 1975.

Parent companyhead office in the U.S.makes the big decisions:research, new products, profitsBranch plantfactory in Canadaassembles products,employs Canadian workersorders, designsprofits sent backHow a branch plant worksBenefit for Canada: jobs and investment. Concern: decisions and most profits leave Canada.
In a branch plant, the jobs are in Canada, but the decisions and much of the profit are in the head office. This is the heart of the foreign ownership debate.

The 1970s: oil shocks and stagflation

In 1973, Arab oil-producing countries cut oil supplies to countries that supported Israel in the October war. World oil prices roughly quadrupled. A second price shock came in 1979 after the revolution in Iran.

Canada was affected in two very different ways: oil-producing Alberta boomed, while oil-consuming Ontario and Quebec faced higher costs. High energy prices helped cause stagflation: inflation (rising prices) at the same time as slow growth and rising unemployment. Economists had thought those two rarely happened together.

  • In 1975 the federal government introduced wage and price controls through the Anti-Inflation Board, limiting how much wages and prices could rise.
  • In 1980 the federal government introduced the National Energy Program (NEP) to increase Canadian ownership of the oil industry and keep oil prices in Canada lower than world prices. Many Albertans saw it as Ottawa taking control of their resources, and it deepened Western alienation.
  • In 1981–1982, interest rates rose above 20 percent to fight inflation. The result was a severe recession: businesses failed, families lost homes, and unemployment rose to about 12 percent.
World oil price per barrel (U.S. dollars, rounded)about $3early 1973about $121974The price roughly quadrupled after the 1973 oil embargo.
An oil price that quadruples affects everything: gasoline, heating, shipping and plastic.
Stagflation: rising prices AND rising unemploymentOil price shock1973 and 1979Costs risefor transport, heating,factoriesInflationprices rise quicklySlowdownbusinesses cut jobs;unemployment rises
Each step caused the next. Stagflation was hard to fix, because the usual cure for unemployment (spending more) could make inflation worse.
Worked example

Modelled example: One trend, different groups

Explain how the 1973 oil price shock affected three different groups in Canada.

  1. Alberta oil workers and the Alberta government: higher prices meant more money, more jobs and a provincial boom.
  2. Ontario factory workers: higher energy and transport costs hurt factories; some cut jobs. Gasoline and home heating cost more.
  3. Families on fixed incomes (for example, retired people): their incomes did not rise as fast as prices, so inflation made them poorer.
  4. Connect to a consequence: the regional differences led to the conflict over the National Energy Program in 1980.

The same event had opposite effects in different regions and for different groups. Explaining these differences is what assess the impact means.

Just for fun

Why did the 1970s economist bring a ladder to the grocery store?

Because she heard prices were going up.

Hands-on activity

Then-and-now shopping basket

You need: paper, a pencil, a calculator and a recent grocery receipt or flyer.

  1. With a grown-up, find a source that shows the price of three items around 1975 (an online inflation calculator from the Bank of Canada is a reliable tool; it converts old prices to today's dollars).
  2. Choose three items, for example a litre of milk, a loaf of bread and a litre of gasoline. Record today's price from your receipt or a flyer.
  3. Use the Bank of Canada inflation calculator to convert a $10.00 amount from 1975 into today's dollars. Write down the result.
  4. Explain in two sentences what inflation means, using your numbers.

What to look for: a correct source citation, accurate copying of numbers, and an explanation that says prices rise over time so the same money buys less.

Your turn

1

What was the Rand Formula?

2

Why did the Ford workers in Windsor strike in 1945?

3

Give two features of the postwar consumer society.

4

What is a branch plant?

5

Why did FIRA get created in 1973?

6

Define stagflation.

7

What was the National Energy Program, and why was it unpopular in Alberta?

More practice: warm-up

1

In what year was oil struck at Leduc?

2

What card did Canadian banks launch in 1968?

3

Which government-owned oil company was created in 1975?

4

About how high did interest rates rise in 1981?

5

What does inflation mean?

More practice: on your own

1

How did the Rand Formula help create the postwar middle class?

2

Explain one advantage and one disadvantage of buying on credit for a 1970s family.

3

Why were some Canadians worried about American branch plants even though they created jobs?

4

Why did the 1973 oil shock affect Alberta and Ontario differently?

5

How did mining in the North affect Indigenous communities?

Challenge

1

Was the postwar boom (late 1940s to early 1970s) good for all Canadians? Use evidence from at least two groups.

2

Use continuity and change: compare the economy of 1955 and 1982.

3

Write a thesis: "Was the National Energy Program a reasonable policy?" Give one argument for and one against.

Check your understanding

Quiz

1.

Under the Rand Formula, workers covered by a union contract must:

2.

Which was a consequence of high American investment in Canada?

3.

What is stagflation?

4.

Why did oil prices roughly quadruple in 1973–1974?

5.

Which group was most likely to benefit from the 1973 oil price shock?

6.

What was FIRA created to do?

7.

What happened in the 1981–1982 recession?

For parents and teachers

Big idea: Students describe key economic trends from 1945 to 1982 (the Rand decision and unions, consumerism and credit, branch plants and FIRA, resources and the North, the energy crises, stagflation and recession) and explain their impact on different groups (D1.3). The skill is analysing how one trend affects different groups differently (A1.4).

How to help: The inflation calculator activity makes the abstract idea of inflation concrete. Share any memories of the 1970s gas lines, wage and price controls, or 1981 mortgage rates; they are excellent primary evidence.

Common difficulties:

  • Mixing up inflation (rising prices) and interest rates (the cost of borrowing). Explain that interest rates were raised to fight inflation.
  • Thinking the Rand Formula forced people to join unions. It required dues, not membership.
  • Seeing the economy as "good" or "bad" for everyone. Push for regional and group differences.