diction
A writer's choice of words, including register (formal or informal).
voice
The personality of a writer as heard through their choices on the page.
tone
A writer's attitude toward the subject or reader.
hyperbole
Deliberate exaggeration for emphasis, humour or satire.
understatement
Deliberately presenting something as smaller or less important than it is.
anaphora
Repeating a word or phrase at the start of successive clauses or sentences.
tricolon
A series of three parallel words, phrases or clauses.
antithesis
Contrasting ideas placed side by side in parallel form.
analogy
An extended comparison that explains one thing by likening it to another.