Grade by Grade
Writing · Writing: Planning, Drafting, Revising and Publishing

Decoding the Writing Task: Topic, Purpose, Audience and Form

1.1About 65 minutes
Learning goals
  • I can identify the topic, main purpose and secondary purposes of a writing task.
  • I can analyze an audience's knowledge, attitude and needs.
  • I can use task words to tell what kind of thinking a prompt requires.
  • I can find every requirement in a prompt, including hidden ones, and plan with RAFT.

Words to know

topic
The subject a piece of writing is about, often narrowed to a specific angle.
purpose
What a piece of writing is meant to do: inform, explain, analyze, persuade, entertain, describe, reflect or evaluate.
audience
The readers a text is written for.
form
The type or shape of a text, such as an essay, report, letter, review or short story.
conventions (of a form)
The features readers expect in a form, such as a headline in a news article or a salutation in a letter.
task word
The verb in a prompt that tells you what kind of thinking to show (analyze, explain, evaluate...).
RAFT
A planning frame: Role, Audience, Format, Topic.

The prompt is a contract

Imagine your teacher hands out this assignment:

In a well-organized literary essay of 800 to 1000 words, analyze how the author of a short story we studied this term uses one symbol to develop a theme. Support your analysis with at least three short quotations, cited in MLA style. Write for a reader who has already read the story.

Many students read that once, think "essay about a symbol, got it," and start writing. Then they lose marks for things that were in the prompt all along: they summarized instead of analyzing, wrote about three symbols instead of one, or forgot the citations.

A writing prompt is like a contract. Every phrase in it is a promise you have to keep. In this lesson you will learn to decode a writing task before you write a single sentence.

Remember from Grade 9

In Grade 9 you learned the rhetorical situation: every text has a purpose, an audience, a form, a genre and a medium, and you justified your choices. Grade 10 builds on that: you will decode longer, more demanding prompts, find their hidden requirements, and choose forms that fit more precisely.

Four questions to ask about every writing task

  1. Topic: What exactly am I writing about? Is it broad (symbols) or narrow (one symbol and one theme)?
  2. Purpose: What is my writing supposed to do? Common purposes are to inform, explain, analyze, persuade, entertain, describe and reflect. Most real writing has a main purpose and one or two secondary purposes. A film review mainly evaluates, but it also informs and often entertains.
  3. Audience: Who will read it? Think about what they already know, what they feel about the topic, and what they need from you.
  4. Form: What shape must the writing take? An essay, report, letter, review, short story, news article, infographic? Each form has its own conventions (expected features).

The prompt usually answers these questions for you, but the answers are often hidden in small words.

Decoding one essay promptTHE TASKwhat must I hand in?TASK WORDanalyze (explain how)TOPICone symbol builds a themeFORMliterary essayLENGTH800 to 1000 wordsEVIDENCE + FORMAT3+ quotations, MLAAUDIENCEa reader of the story
Every chip around the centre is a requirement from the prompt above. If your essay is missing any one of them, it does not fully meet the task, no matter how well written it is.

Task words tell you the purpose

The task word (also called the directive or command word) is the verb that tells you what kind of thinking to show. Mixing them up is one of the most common reasons good writers lose marks.

Task wordWhat it asks you to doNot the same as...
DescribeGive the features or details of somethingExplaining why
ExplainMake clear how or why something happensJust listing facts
AnalyzeBreak something into parts and show how the parts create meaning or effectSummarizing the plot
CompareShow similarities and differences (unless told only similarities)Writing about two things separately with no links
Evaluate / AssessJudge how good, effective or true something is, using criteria and evidenceGiving an opinion with no criteria
Argue / PersuadeTake a position and convince the reader with reasons and evidenceExplaining both sides with no conclusion
DiscussConsider several sides or aspects, then reach a reasoned viewPicking one side immediately
SummarizeGive the main points briefly, in your own wordsAdding your opinion
Task words and what they require.

Audience changes everything

The same topic can become completely different pieces of writing when the audience and purpose change. Before you write, picture one real reader. Ask:

  • Knowledge: What do they already know? (Do I need to define terms or give background?)
  • Attitude: Do they agree, disagree or not care yet? (Do I need to win them over?)
  • Needs: What do they want from my writing? (Facts? A decision? Entertainment? Steps to follow?)
  • Relationship: Am I writing to a friend, a teacher, an employer, the public? (How formal should I be?)
One topic, three writing situationsTOPICa later startto the school dayAudience: the principalPurpose: persuadeForm: formal letterAudience: Grade 7 studentsPurpose: informForm: infographicAudience: classmatesPurpose: entertain + make a pointForm: satirical short story
The topic stays the same, but the audience and purpose decide the form, the vocabulary and even whether the writing is fiction or non-fiction.

RAFT: a quick planning frame

Many teachers use RAFT to set up a writing task:

  • Role: who am I as the writer? (a student, a reporter, a character, a community member)
  • Audience: who am I writing to?
  • Format: what form is it?
  • Topic: what is it about, and what is my angle?

If a prompt does not give you all four, fill in the missing ones yourself before you start.

Worked example

Let's decode a prompt together

Decode this prompt: Write a 500-word article for our school's online newsletter in which you argue for or against a cellphone-free lunch period. Include at least one piece of evidence from a credible source and one counter-argument.

  1. Task word: argue. My purpose is to persuade. I must take one clear side, not just list pros and cons.
  2. Topic: a cellphone-free lunch period (not cellphones in general, not class time). Staying narrow keeps me on task.
  3. Form: a newsletter article: it needs a headline, a strong opening and short paragraphs that read well on a screen. It is not a five-paragraph school essay.
  4. Audience: students, staff and families who read the newsletter. Many students may disagree with a ban, so I should be respectful and give real reasons.
  5. Hidden requirements: about 500 words; one credible source (so I need to research and credit it); one counter-argument (so I must name the other side and respond to it).
  6. My RAFT: Role: a Grade 10 student. Audience: the school community. Format: persuasive newsletter article. Topic: A phone-free lunch period would help students connect (or the opposite position).

A checklist of six requirements: argue one side; lunch period only; article form with headline; school-community audience; about 500 words; one credible source plus one counter-argument. Tick each one off before you hand it in.

Hands-on activity

Writing-situation scavenger hunt

You need: 4 or 5 pieces of real writing from around your home (a recipe, a flyer, a letter or notice from school, a product package, a bill, a manual or a news article) and a pencil.

  1. For each one, write down its topic, main purpose, secondary purpose (if any), audience and form.
  2. Find two clues in each text that show who the audience is (vocabulary, length, pictures, headings, how formal it is).
  3. Choose one text and rewrite its first two sentences for a completely different audience (for example, rewrite a dishwasher manual for a five-year-old, or a cereal box for a city council report).
  4. Show a family member and ask them to guess your new audience.

What to look for: clues that really connect to audience (a bill uses account numbers and due dates because the reader needs to pay), and a rewrite that changes vocabulary, sentence length and tone, not just one word.

Just for fun

Why did the essay prompt need a nap?

It had too many issues to discuss.

Your turn

1

Find the task word, form, audience and length: Evaluate the effectiveness of our town's new green-bin program in a 600-word report for city council.

2

What is the main purpose of a notice your school sends home about a field trip? Is there a secondary purpose?

3

You want to convince your MPP (Member of Provincial Parliament) to fund more bus routes in your area. Which form fits best, and why?

4

You are writing instructions for setting up a tent for a group of 9-year-olds at day camp. Name three things your audience needs.

5

A prompt says Discuss whether homework should be banned. What does discuss require?

6

What is the main purpose of a film review? Name one secondary purpose.

More practice: warm-up

1

What does audience mean in writing?

2

Name four common purposes for writing.

3

What does the F in RAFT stand for?

4

True or false: one piece of writing can have more than one purpose.

5

Which task word asks you to judge how good or effective something is?

More practice: on your own

1

Rewrite for a Grade 5 class newsletter: The municipality has reduced its snow-clearing budget by twelve per cent.

2

List every requirement: Write a 300-word personal narrative, in the first person, about a single moment when you learned something. Use dialogue at least once.

3

A student emails a store manager: hey, u hiring? i need $$ lol. Explain the audience problem.

4

A prompt says Compare the narrators of two stories. A student writes one paragraph about each narrator and never connects them. What went wrong?

5

Choose a form to thank a neighbour who ran your community's winter coat drive, and explain your choice.

Challenge

1

Create a RAFT for writing about why your local public library branch should stay open on Sundays. Then explain how your Role and Audience will change your language.

2

A prompt says Explain why the narrator's decision at the end of the story is surprising. A student writes three paragraphs about whether they agree with the decision. Diagnose and fix the problem.

3

Write two opening sentences on the same topic, the closing of an outdoor skating rink, for (a) a report to city council and (b) a personal blog. Then explain two differences.

Check your understanding

Quiz

1.

Which task word asks you to show how the parts of a text create meaning?

2.

A prompt says: Write a letter to the editor of your local newspaper arguing for more bike lanes. What is the form?

3.

Which question helps you think about your audience?

4.

What does evaluate require that describe does not?

5.

In RAFT, what does the R stand for?

6.

A film review's main purpose is usually to:

For parents and teachers

Big idea: Expectation 1.1 asks students to identify the topic, purpose and audience for a variety of writing tasks. This sounds simple, but misreading a prompt is one of the most common reasons capable Grade 10 students lose marks.

How to help: when your teen gets a writing assignment, ask them to read the prompt aloud and highlight the task word, the form, the length and every must ("at least three quotations," "MLA style"). Ask: Who is this for, and what do they need from you? Point out real writing at home (bills, flyers, letters) and talk about who it was written for.

Common difficulties:

  • Treating analyze, explain and evaluate as the same thing.
  • Missing small hidden requirements (word count, number of sources, first person).
  • Writing for the teacher only, instead of the audience named in the prompt.
  • Using a school-essay format when the prompt asks for an article, letter or review.