Grade by Grade
C. Healthy Living · Healthy Living: Informed Choices for Body, Mind and Relationships

Why We Eat What We Eat: Social and Environmental Influences on Food Choices

C3.1About 65 minutes
Learning goals
  • I can identify social factors (family, culture, friends, media) that influence food and beverage choices.
  • I can identify environmental factors (cost, access, time, the natural environment) that influence food and beverage choices.
  • I can analyse a food ad and the marketing techniques it uses.
  • I can explain how my food choices affect the environment, and make choices that are better for me and the planet.

Words to know

social factors
Influences that come from people and society: family, culture, friends, media and advertising.
environmental factors
Influences from your surroundings: cost, what stores and schools offer, time, and the natural environment.
food marketing
Ways companies try to get you to buy food and drinks: ads, packaging, celebrity or influencer posts, sponsorships and in-store displays.
food security
Everyone always having access to enough safe, healthy, culturally appropriate food.
food insecurity
Not having reliable access to enough food because of money or other barriers.
local food
Food grown or produced close to where you live, like Ontario apples or maple syrup.
food sovereignty
The right of peoples, including First Nations, Métis and Inuit communities, to define their own food systems, including traditional foods.

Why did you pick that?

Think about the last snack you bought. Was it because you were hungry? Because it was cheap? Because your friends got one? Because you saw an ad for it? Because it was the only thing in the vending machine?

Most food choices aren't made only by hunger or nutrition knowledge. The Grade 9 curriculum asks you to look at how environmental and social factors shape food and beverage choices (C3.1), so you can make choices on purpose instead of on autopilot.

Social factors

  • Family: what's in the fridge, family recipes, mealtimes, and the habits you grew up with.
  • Culture and faith: traditions such as halal or kosher food, vegetarian traditions, foods for Lunar New Year, Diwali, Christmas, Eid, or a community feast. Culture shapes what feels like "real food" and comfort food.
  • Friends and peers: ordering what others order, eating at the same place after school.
  • Media and marketing: ads, social media influencers, sponsorships of sports teams, eye-catching packaging and cartoon characters, "limited time" flavours.
  • Body image messages: media that push "perfect" bodies or diets can lead to unhealthy restricting. Healthy eating is about nourishment, not looking a certain way.

Environmental factors

  • Cost: healthy food can feel expensive, though many affordable options exist (beans, oats, frozen vegetables, eggs).
  • Access: what stores, restaurants and school cafeterias are nearby. Under Ontario's School Food and Beverage Policy, food and drinks sold in public schools must meet nutrition standards.
  • Time and skills: busy schedules push people to fast food; knowing how to cook makes healthy choices easier.
  • Where you live: in many northern and fly-in communities, store-bought fresh food must be shipped long distances and can cost much more. Many First Nations and Inuit communities also harvest traditional foods (like fish, caribou, moose, berries and wild rice) that are nutritious and culturally important.
  • The natural environment: seasons, local farms, and the impact of food on the planet.
Influences on food and beverage choicesWhat I choose toeat and drinkFamilyhabits, recipes, rulesCulturetraditions, faith,celebrationsFriendswhat others orderMediaads, influencers,packagingCostbudget, sales, pricesAccessstores nearby, school foodTimebusy schedule, skillsEnvironmentlocal, seasonal, waste
Eight influences pull on every food choice. Social influences (family, culture, friends, media) and environmental ones (cost, access, time, the natural environment) work together.
Marketing techniqueWhat it looks likeQuestion to ask
Influencers and celebritiesA star athlete or streamer drinks an energy drinkAre they paid? Does the athlete really fuel this way?
Health halo"Natural", "made with real fruit", "multigrain" on a sugary productWhat does the Nutrition Facts table say?
Fun and cartoonsBright colours, characters, toys, gamesWho is this ad aimed at?
Limited-time offers"Only this month!" flavoursWould I want this if it were always available?
Value deals"Upsize for 50¢"Do I need the bigger size?
SponsorshipA drink brand's logo on a youth tournamentDoes the brand fit the healthy image of sport?
Common food marketing techniques and the critical-thinking question that counters each.

Food choices and the planet

Food connects to the environment at every step from field to fork. Choices that are often better for the planet:

  • Eat more plant-based protein foods (beans, lentils, nuts), which Canada's Food Guide also encourages. Producing plant foods generally uses less land and water than producing most animal foods.
  • Choose local and seasonal foods when you can: Ontario strawberries in June, corn in August, apples in the fall, and maple syrup in early spring.
  • Use less packaging: a refillable water bottle instead of bottled water; bulk foods.
  • Reduce food waste: plan meals, eat leftovers, store food properly, compost scraps.
From field to fork: environmental questions at every stepGrowWas itgrownnearby? Inseason?ProcessHow muchwas itchanged?PackageHow muchpackaging?TransportHow far didit travel?EatDo I eatwhat I buy?WasteCompost orgarbage?
Every step from field to fork has an environmental question. You can make a difference at the eat and waste steps every day.
Worked example

Let's analyse an energy drink ad

An online video shows a famous skateboarder landing a trick, then opening a can of energy drink. Text: "Fuel your edge." Analyse it.

  1. Who made it and why? The drink company, to sell more cans.
  2. Who is the target? Teens and young adults who admire the skateboarder.
  3. Techniques: a celebrity/influencer, excitement, and a slogan that links the drink to athletic success.
  4. What's left out? Energy drinks contain caffeine and often lots of sugar. Health Canada says they are not recommended for children, and they are not a sports drink or a healthy way to fuel activity.
  5. My response: water for hydration; real food for energy; enjoy the skateboarding.

The ad uses celebrity and excitement to sell a product that doesn't help athletic performance in a healthy way. Recognizing the technique takes away its power.

Worked example

Let's identify the factors in a choice

Every day after school, Kai and three friends walk to a convenience store and buy chips and slushies. Kai's family is on a tight budget, and the store is the only one on the way home. Identify the factors and suggest a realistic change.

  1. Friends (social): it's a group habit and a way to hang out.
  2. Access (environmental): it's the only store nearby.
  3. Cost (environmental): chips are cheap and filling.
  4. Marketing: slushies are displayed by the door, often with deals.
  5. Change: Kai packs a snack from home (popcorn, apple, crackers and cheese) and a water bottle, and still walks with friends. Or the group picks the store's healthier options (milk, nuts, fruit if sold).

Several social and environmental factors work together. The best change keeps the social part (hanging out) and changes the food.

Just for fun

Funny but true: it takes about 40 litres of maple sap to make just 1 litre of maple syrup. That's a lot of boiling for one stack of pancakes, so pour it like it's precious.

Hands-on activity

Food influence audit

You need: a notebook, your phone or TV, and your kitchen.

  1. For two days, list everything you eat and drink, and beside each item write the main reason you chose it (hunger, family, friends, cost, convenience, an ad, culture, mood).
  2. Find two food or drink ads (online, TV, flyers, packages). For each, name the technique(s) from the table above and the target audience.
  3. Look at five items in your fridge or cupboard. Where were they grown or made? (Labels often say "Product of Canada" or the country.)
  4. Write one change you could make that is better for you and one that is better for the planet.

What to look for: honest reasons, correct marketing techniques, and realistic changes.

Your turn

1

Name two social factors that influence food choices.

2

Name two environmental factors that influence food choices.

3

What is a "health halo" in food marketing?

4

Give an example of a local, seasonal Ontario food.

5

Why can fresh food cost more in some northern or fly-in communities?

6

Name two ways to reduce food waste at home.

More practice: warm-up

1

True or false: everyone chooses food only because of nutrition.

2

Name one technique used in food ads.

3

What is food insecurity?

4

What drink is better for the planet: a refillable bottle of tap water or bottled water?

5

Which Canadian document encourages eating more plant-based protein?

More practice: on your own

1

Explain how culture can be a positive influence on healthy eating.

2

A cereal box says "Made with whole grains!" in big letters. What should you check, and why?

3

Why might sponsorship of youth sports by a pop company be a concern?

4

How do time and cooking skills affect food choices? Suggest a solution.

5

Explain one way a food choice affects the environment.

Challenge

1

Your school wants to sell more healthy snacks. Using what you know about marketing, design a plan that uses marketing techniques for good.

2

Analyse how social media can influence food choices in both helpful and harmful ways.

3

Explain why traditional foods and food sovereignty matter to many First Nations, Métis and Inuit communities today.

Check your understanding

Quiz

1.

Which is a social factor in food choice?

2.

Which is an environmental factor in food choice?

3.

"Made with real fruit!" on a sugary snack is an example of...

4.

Which choice is usually better for the environment?

5.

Why does Health Canada not recommend energy drinks for children?

6.

Which Ontario food is in season in early spring?

For parents and teachers

Big idea: This lesson covers C3.1: analyse the influence of social and environmental factors on food and beverage choices. Examples in the lesson include family, culture, peers, marketing, cost, access and the natural environment.

Facts used: Ontario's School Food and Beverage Policy sets nutrition standards for food and drinks sold in publicly funded schools; Health Canada advises that energy drinks are not recommended for children; about 40 litres of sap make 1 litre of maple syrup.

How to help at home:

  • Watch ads together and ask: "Who paid for this? Who's it for? What's missing?"
  • Involve your teen in grocery planning on a budget.
  • Share your family's food traditions and their stories.
  • Be sensitive: some students live with food insecurity. Focus on choices that are within the family's control, without blame.

Common difficulties: sorting factors as social versus environmental; thinking marketing doesn't affect them; thinking healthy and affordable can't go together.