revise
To change the ideas, order and words of your writing to make it better.
clarity
Being clear and easy to understand.
focus
Staying on one topic or main idea.
coherence
When ideas are in a sensible order and connect smoothly.
transition words
Words that link ideas: first, next, also, however, because, finally.
feedback
Ideas from a reader about what is working and what could be better.
success criteria
A checklist of what good writing of this kind needs.