topic
What a text is about.
purpose
The reason for writing: to entertain, to inform, to persuade, or to share feelings.
audience
The people who will read, hear or see your text.
form
The kind of text, such as a story, a letter, a report, a poem or a poster.
genre
A big family of texts, such as narrative (stories), informational (facts) or persuasive (convincing).
brainstorm
To quickly list lots of ideas without stopping to judge them.
strategy
A plan or trick that helps you do something.