voice
The personality of a writer that comes through on the page: their word choices, rhythms and attitude.
diction
Word choice: formal or informal, plain or fancy, concrete or abstract.
tone
The writer's attitude toward the topic or audience, such as serious, playful, urgent, sarcastic or hopeful.
register
How formal or informal language is.
connotation
The feelings or associations a word carries beyond its dictionary meaning.
explicit point of view
An opinion or position that the writer states directly.
implicit point of view
An opinion that isn't stated but is suggested by word choice, selection and framing.
perspective
A way of seeing an issue shaped by someone's experiences, identity, values and position.