challenging topic
A topic that is complex: people may disagree about it, it affects people differently, or it needs research to understand.
primary audience
The main readers, listeners or viewers you are trying to reach.
secondary audience
Other people who will probably see your text too, even if it isn't aimed at them.
criteria
The standards you use to judge choices. (One standard is a criterion.)
decision matrix
A table that scores several options against the same criteria so you can compare them fairly.
lived experience
What you know from your own life, as opposed to what you learned from a source.
equity
Fairness that gives people what they need to succeed, which is not always the same thing for everyone.
inclusion
Making sure everyone can take part and feel they belong.