horizontal compression or stretch
In y = log (kx), every x-value is divided by k. |k| > 1 compresses toward the y-axis; 0 < |k| < 1 stretches away from it.
reflection in the y-axis
When k < 0, every x-value changes sign. y = log (−x) has domain x < 0.
mapping rule
A rule that tells where each point goes. For y = a log (k(x − d)) + c it is (x, y) → (x/k + d, ay + c).
factored form of the argument
Writing kx − kd as k(x − d) so the horizontal shift d can be read directly.