parent function
The basic function a family is built from. Here it is f(x) = log x, with key points (0.1, −1), (1, 0) and (10, 1).
horizontal translation
A shift left or right. In y = log (x − d), the graph moves d units right (left if d < 0), and so does the asymptote.
vertical translation
A shift up or down. In y = log x + c, the graph moves c units up (down if c < 0).
vertical stretch or compression
In y = a log x, every y-value is multiplied by a. |a| > 1 stretches, 0 < |a| < 1 compresses.
reflection in the x-axis
When a < 0, every y-value changes sign: the graph flips over the x-axis.