criterion (plural criteria)
A standard a design must meet to be successful, such as "holds 2 kg".
constraint
A limit the designer must work within, such as budget, time, size, materials or rules.
quantitative
Measured with numbers: mass, length, time, cost, temperature, force.
qualitative
Described with words or judgments: comfort, appearance, ease of use, taste. Often rated on a scale to make it easier to compare.
rating scale
A numbered scale, such as 1 (poor) to 5 (excellent), used to turn opinions into data.
decision matrix
A table that scores several ideas against weighted criteria to help choose the best one.
weight
A number that shows how important a criterion is compared with the others.