unit price
The price for one unit, like the price per 100 g, per litre or per item. It lets you compare different sizes.
discount
An amount taken off the regular price, as a percent (30% off) or in dollars ($20 off).
loyalty program
A store or company program that gives points or rewards to customers who keep buying from them.
incentive
Something offered to get you to buy, like a free gift, bonus points or a coupon.
price matching
When a store agrees to sell an item at a competitor's lower advertised price.
impulse buying
Buying something on the spot without planning, often because of a sale or display.