financial decision
A choice about earning, spending, saving, giving or borrowing money.
personal factor
Something about you or your own situation that affects a money decision: your needs, wants, values, feelings, habits, goals, income and knowledge.
values
The things that matter most to you, like family, the environment, health or helping others.
impulse buying
Buying something suddenly, without planning, often because of a feeling.
opportunity cost
What you give up when you choose one thing over another.
cost per use
The price divided by the number of times you use something.