style
The way a text is written: its word choice, sentences, figurative language and devices.
diction
A writer's word choice.
register
How formal or informal language is, such as a formal letter compared with a text to a friend.
sentence variety
Mixing short and long sentences and different sentence beginnings and structures.
sentence fragment
A group of words that isn't a complete sentence; writers sometimes use one on purpose for effect.
rhetorical question
A question asked for effect, not to get an answer.
rule of three
Listing three things for rhythm and emphasis.
parallel structure
Using the same grammatical pattern for ideas in a list or series: to read, to write and to learn.